A CRM that just makes sense.
Automotive CRM

Customizable Automotive CRM To Help You Grow

Easy to use. Built for your dealership.

For a CRM to work and help your dealership grow, it has to be easy to use for your entire team and an integral part of your sales and service culture. That's why the DealerPeak CRM is built to be picked up fast, and customized to fit the way you want to do business. Expect all the functionality, features, and integrations, with extras that other providers can't deliver, like a "Roles Based" architecture that makes it highly effective for BDC teams, e-commerce directors, sales, and every level of management. All backed up by phenomenal coaching and personalized support. Your business is unique. Your CRM should be too.

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It Exists. A powerful, simple CRM.

Simple and customizable.

Everyone from your "old school" car guys to your most computer savvy staff will appreciate the ridiculously non-intimidating screens. New users can start off with a very simple system and then move up to the full interface with more advanced features when they're ready.

BDC/CRC friendly.

Get full buy-in and support from your BDC/CRC department with a CRM that accommodates its unique culture. From automated and customized lead follow-up processes, to real-time reporting, your CRM and BDC/CRC will be fast friends.

A global view.

Run all your stores on the same CRM and achieve a lower cost of ownership with a framework that is unique to the industry. Your multi-location, multi-line company can view reporting and manage people through any combination of stores or all stores at once.

All the best features in one unified system.

Mobile Enabled.
Anywhere, anytime access.

Full functionality without having to sync data or refresh screens allows you to sell efficiently on the go.

Custom dashboards.
Personalized views and permissions.

Each user sees exactly what’s needed to power performance, while advanced user permissions are customized to your operations.

Custom workflows.
A personalized path.

Employees work smarter and faster with personalized workflows that get them where they need to be in record time.

Phone/ text integration.
Capture more quickups.

Driver’s license scanning and text and phone integration make it easier to get information into your CRM for better follow-up and measurement.

Real-time notifications.
Act now when it matters.

Instant emails and text alerts let you act on information when it matters, not days later.

OEM certified.
A complete business view.

Automatically import valuable DMS data, including sales, service repair orders, and inventory.

Robust reporting.
Insights that matter.

Real-time process monitoring, activity-based opportunities, and lead ROI reporting drives more accountability and insights to improve your success.

Hands-on support.

Get maximum impact from your new CRM with coaches who work to understand your culture and proactively reach out with utilization tips and tricks.

Inventory integration.
Your lot at your fingertips.

Full inventory integration speeds your work, and is essential when recommending a vehicle to customers or adding vehicles to leads.

Service appointments.
Fill your bays.

Lock in more service appointments by following up at the right time with the right offer.

Tools to rise above the rest.

Enhance your CRM with unique and highly effective tools designed to increase lead-awareness, improve communications, and uncover selling opportunities. It's everything you're looking for in one unified approach. The result? Fewer vendors. Fewer problems. Better dealers.


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