We automotive dealers! When our dealers succeed, we succeed.
    We automotive dealers! When our dealers succeed, we succeed.
Automotive CRM, Responsive Websites, and Desking Solution

About Us

DealerPeak’s solutions are unique, providing both CRM and Website services on a unified technology platform for single and multi-dealer locations, brands and websites. The Company’s software results in reduced overhead, better staff utilization, consistent accountability/measurement and the ability to market to a dealer’s entire customer base.

We focus on adding value to a dealer’s operation with technology through process automation and accountability; and with people through on-going success coaching and on-site training services. Our provisioning will get you started off right, and our Customer Success department will keep you on track.

Company History

DealerPeak, was founded in 1999 initially to support the Ron Tonkin Dealerships (“Tonkin”), a franchise with 17 locations. The initial product of the company was enterprise level websites, which in turn brought in leads that required an Internet Lead Management (ILM) system and matured into a full featured CRM for enterprise and independent car dealers. This beginning meant that DealerPeak has always looked at data from an enterprise level, so its solutions work for a single rooftop or a multi-franchise dealership.

In 2012, DealerPeak LLC (the “Company” or DealerPeak LLC”) was created through the merger of the existing DealerPeak entity and Dealer Peak Elite Services, Inc. This expanded the sales, training, and coaching capabilities of the company. DealerPeak is always looking for ways to create a better dealer experience and create solutions that fill dealer needs.