About Us


We may not have been the first, but we were clearly one of the pioneers. We started creating CRM tools in 1999, before the retail automotive industry fully understood and began classifying such solutions as CRM. We were born out of a growing, progressive auto group out of Portland, OR, and have been building solutions for auto groups since day 1.

But as car people ourselves, we knew that wasn’t going to be enough. What was truly needed was a relationship-building solution with the goal of bringing in (and bringing back) customers, month after month. We believed our industry needed a solution that could work for auto groups as well as individual rooftops.

Enter DealerPeak. Today, our CRM platform delivers dealer group software that brings the love back to car buying - for dealers and customers alike. We help our dealer clients build the trust needed to close more deals and contribute to a healthy bottom line.

Software at your service. Data on demand. That’s the DealerPeak experience.

Meet Our Executive Team

Matt Moore

Chief Executive Officer

Dave DeVol

Chief Technology Officer

Zach Ferres

Executive Chairman

Michael Ashbaugh

Operating Partner

Ryan Revere

Director of Training & Product

Freddie Tibbs

Director of Customer Success

Samantha Geck

Dir. Sales & Operations

Chris Phillips

Chief Software Architect

Dustin Hume

Head of Mobile Development

Join Our Team

As an innovative CRM solutions provider, we understand the importance of developing relationships. And that extends to our employees, not just our clients. If you love cars as much as we do, contact us. There is always room on our team for smart, trustworthy and hard-working car enthusiasts. We’re proud to be part of the indispensable retail auto industry. Together, we can bring joy back to car sales!

Request a Free Demo from DealerPeak

      See our newly released Peak Insights Report for top converting lead sources and partners for Q1 2023