API Technology Access

Leverage our API to build the most robust CRM for your auto group

APIs give you more power and greater control, enabling you to build the necessary interfaces to succeed and grow. Easy access to our OpenAPI technology enables our dealership partners to connect robust and real-time CRM data with other vendors and software solution providers.

What’s an API?

Application programming interfaces, or APIs, simplify software development & innovation by enabling applications to exchange data and functionality easily and securely.

Because APIs enable companies to grant access to their resources while maintaining security and control, they have become a valuable interconnective aspect of modern business. Google Maps, Twitter & PayPal are three common examples of successful API usage.

What makes it all work is the OpenAPI specification, which is backed by global organizations such as Microsoft, Google and IBM. Today, the specification is used by millions of programmers and enterprises for developing their APIs, whether for internal usage only or client-facing.

The DealerPeak OpenAPI is a set of programming protocols that enable the DealerPeak CRM to interact with other applications. The API is a RESTFUL/JSON API that can be accessed using a vendor key or a dealership key.

Why leverage our API?

By leveraging our OpenAPI capability, your developers can integrate other business programs and applications with your CRM, even those integrations we don’t directly offer out of the box. This can be done quickly and easily without reliance on the DealerPeak engineering team. The DealerPeak CRM OpenAPI allows your company to build integrated web and mobile solutions leveraging our CRM data and processes.

APIs give dealerships working with our CRM platform centralized access to the many different applications used to run their day-to-day business. For larger enterprise dealer groups and more technologically sophisticated groups, custom applications can also be built on top of your DealerPeak CRM data.

Vendors interested in connecting directly with DealerPeak can gain access to our API, upon request. By leveraging real-time CRM data, partners ranging from digital retailing to F&I can enhance their own offerings and provide a better experience to their dealership clients.

How does our API work?

1. A client application initiates an API call to retrieve information also known as a request. This request is processed from an application to the web server via the API’s Uniform Resource Identifier (URI) and includes a request verb, headers, and sometimes, a request body.

2. After receiving a valid request, the API makes a call to the external program or web server.

3. The server sends a response to the API with the requested information.

4. The API transfers the data to the initial requesting application.

The data transfer will vary depending on the web service being used. Regardless, this process of requests and response all happens through an API.

A user interface is designed for use by humans; APIs are designed for use by a computer or application.

API documentation available upon request.

Data Warehouse

In growing dealer groups, data drives profits. Having access to the data you need, when you need it can be critical to optimizing the performance of your dealerships. Relying upon static and inflexible reports and stale data dashboards no longer cut it.

Dealerpeak is proud to announce the beta release of its Data Warehouse capabilities. You can now connect your own business intelligence tools (i.e. PowerBI, Tableau, Google Data Studio) to your CRM data in a few quick clicks. This allows you to build and manage entirely custom dashboards, automated reporting, and even event-based triggers using your favorite BI platform.

Dealerships can also leverage our data warehouse to easily connect other platforms and tools to your CRM data without the need for any custom integrations.

For additional information or to request access to our data warehouse on your account please contact us using the form below.

Request more information on our API

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