White-Label CRM Turnkey Software

DealerPeak White-Label Partner Program

For enterprises and dealer groups looking to build their own proprietary automotive CRM to power their unique dealer use cases, look no further. DealerPeak makes it easy for you to leverage our customizable platform and backend, which is OEM certified with every major automotive brand and battle-tested with a 99.99% uptime SLA.

Build on top of our platform quickly using our Open API and have access to our team of expert CRM engineers to customize components to meet your unique needs. You will even have the option to keep everything entirely proprietary to your CRM instance, so other DealerPeak partners and clients don’t have access to your secret sauce.

Our white-labeled solution provides a unique offering that lets you build your own custom CRM, exactly how you want it - but without the headache of starting from scratch. For over 20 years, DealerPeak has developed and maintained an incredibly robust platform with over 1.5 million lines of code that can be used as a starting point for your needs.

Unique Benefits

Custom Branding

Customize the CRM platform with your own logo, colors and other brand-specific needs to make it your own.

Customizable Workflow and Automations

Create custom workflows and automations to manage manual tasks, saving time and increasing efficiency.

Open API integration

Integrate the CRM system with other software systems via our open API to pull and push data as needed.

Data Security and Privacy

We ensure that your data and your customers’ data is protected and kept private, and in compliance with relevant laws and regulations.

DealerPeak CRM Features

Open API

Leverage our extensive, well-documented, and zero-cost Open API. Easily build your own web or mobile applications that connect real-time auto CRM data or connect with your favorite tools and systems, leveraging existing status triggers and processes.

Mobile App

Manage customers, leads, inventory, and communications right from your phone with our iOS and Android app. Skip the desktop with a driver’s license scan and work your leads from the lot with our app to sell efficiently on the go, anytime, anywhere.

Inventory Management

Your lot at your fingertips. Sync with your existing inventory feeds or manage your inventory in CRM. Customize inventory views based on personal preferences and the needs of your customers, providing a faster, better buying experience.

Call Management & Reporting

Get insights that truly matter with real-time call monitoring and access to call recordings, driving accountability to improve success. Out-of-the-box integration with top industry telephony providers such as CarWars, InteractiveTel, WhosCalling, CallRevu, and more.

DMS and F&I Integration

We designed our CRM from the beginning to embrace integrations with other applications, such as DMS & F&I products. This openness breaks down data silos & enables a single perspective across an entire enterprise. You can automatically import sales, service repair orders & inventory data.

Robust Reporting

Real-time process monitoring, activity-based viewpoints, and marketing ROI, providing efficiency and profit metrics. Access reports with drill-down capabilities within the system or connect to our data warehouse with your favorite business intelligence tool for fully-customized reporting.

Omni-channel Marketing & Communications

Today’s customers are everywhere & they interact with your dealership across a variety of online and offline touchpoints before making a buying decision. That’s why our CRM platform enables you to keep in touch with those customers at all times & across all channels while providing a consistent & delightful experience.

Text, Photo, & Video Communication

Easily manage all communication touchpoints with customers. Text & phone integration allows for fast, efficient communication with two-way messaging, photo & video capability. On the go?
Pick up the conversation from our mobile app, too.

Prospect & Lead

Centralize and manage leads from all sources including walk-ins, website forms, third-party lead providers, calls, and more. Tight on inventory? Take advantage of our acquisition lead type to manage acquisition opportunities.

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      See our newly released Peak Insights Report for top converting lead sources and partners for Q1 2023