A robust, feature-rich CRM for your dealership

DealerPeak CRM Features

Open API

Leverage our extensive, well-documented, and zero-cost Open API. Easily build your own web or mobile applications that connect real-time auto CRM data or connect with your favorite tools and systems, leveraging existing status triggers and processes.

Mobile App

Manage customers, leads, inventory, and communications right from your phone with our iOS and Android app. Skip the desktop with a driver’s license scan and work your leads from the lot with our app to sell efficiently on the go, anytime, anywhere.

Inventory Management

Your lot at your fingertips. Sync with your existing inventory feeds or manage your inventory in CRM. Customize inventory views based on personal preferences and the needs of your customers, providing a faster, better buying experience.

Call Management & Reporting

Get insights that truly matter with real-time call monitoring and access to call recordings, driving accountability to improve success. Out-of-the-box integration with top industry telephony providers such as CarWars, InteractiveTel, WhosCalling, CallRevu, and more.

DMS and F&I Integration

We designed our CRM from the beginning to embrace integrations with other applications, such as DMS & F&I products. This openness breaks down data silos & enables a single perspective across an entire enterprise. You can automatically import sales, service repair orders & inventory data.

Robust Reporting

Real-time process monitoring, activity-based viewpoints, and marketing ROI, providing efficiency and profit metrics. Access reports with drill-down capabilities within the system or connect to our data warehouse with your favorite business intelligence tool for fully-customized reporting.

Omni-channel Marketing & Communications

Today’s customers are everywhere & they interact with your dealership across a variety of online and offline touchpoints before making a buying decision. That’s why our CRM platform enables you to keep in touch with those customers at all times & across all channels while providing a consistent & delightful experience.

Text, Photo, & Video Communication

Easily manage all communication touchpoints with customers. Text & phone integration allows for fast, efficient communication with two-way messaging, photo & video capability. On the go?
Pick up the conversation from our mobile app, too.

Prospect & Lead

Centralize and manage leads from all sources including walk-ins, website forms, third-party lead providers, calls, and more. Tight on inventory? Take advantage of our acquisition lead type to manage acquisition opportunities.

Real-time Notifications & Management

Instant emails and text alerts enable you to act on information when it matters most, not days later.

Deal Desking

The most powerful deal desking solution on the market powered by MarketScan™ data. One-click, configurable, single-screen, lender-accurate desking that allows you to switch between multiple vehicles seamlessly. Close more deals with 30+ presentation templates, F&I push, and online negotiations.

Prospecting & Equity Mining

With equity data at your fingertips for customers and prospects you can unlock new opportunities on the service drive, with trade-ins, and in conquesting campaigns. Execute an equity campaign – either to a group of customers based on specific criteria, or to an individual customer on a 1-1 basis.

Custom Dashboards & Workflows

Better manage productivity with personalized views and permissions in our automotive CRM solution. Each user sees exactly what’s needed to power performance, while advanced user permissions are customized to your operations. A personalized path results in employees working harder and faster, taking them where they need to be in record time.

White-Glove In-Store Setup, Training & Coaching

Hands-on support from real humans during setup and as you need support. Get maximum value out of your auto dealer CRM investment with coaches who work to understand your culture.

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      See our newly released Peak Insights Report for top converting lead sources and partners for Q1 2023