The Next Evolution of Automotive Technology is Already Here
Our industry is moving at a greatly accelerated pace since the pandemic hit nearly a year and a half ago. Dealerships are learning new processes, tools, and ways to relate to the customer on a daily basis. The leaders we’re seeing in auto right now are the general managers and marketing executives who are sharing what they’ve learned with others to help the entire industry succeed. Heavyweights like Brian Kramer of Germain, Liza Borches of Carter Myers, and Paige Goodwin of Group 1 are all giving their numerous talents and resources to help make our industry better as a whole.
So how can we begin moving from a “me” to a “we” mindset and why, exactly, should dealers want to in the first place? Simple – it will make our entire industry better. We believe the future of automotive is open and accessible, and we think the foundation that makes the most sense for this next phase lies within our CRM.
We see the CRM as being the single most important data repository for automotive retail in this digital age. Imagine how quickly we would be able to launch new solutions and tools without the painful integration stage? By building solutions using an existing CRM platform, vendors would be able to build and scale quickly on top of the rich dataset held within a CRM, while dealers would no longer be charged a pass-through cost for the CRM, leading to overpayment and headaches.
Let’s go one step further and imagine a fully functioning app marketplace on top of your CRM solution. Think of it like an Apple App store for automotive. Best part? Because of full data export, dealerships regain ownership of their own customer data.
At DealerPeak, these ideas are not just pipe dreams. They’re in development now and we think they represent the next big leap in our automotive technology evolution. Isn’t it time to look at the single largest repository of customer information we have at our disposal and work together on top of that information to make the entire industry better? We think the answer is yes.
Since 1999, DealerPeak has created car dealership CRM and online solutions designed to optimize efficiency across the board. If you’d like to discover your options, or simply have questions about DealerPeak, we’re here to help. Just fill out the form below, and one of our API strategist will contact you shortly.rep
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