Unlock the Power of CDP

Are you ready to take control and unlock the value of all of your customer data?

DealerPeak is proud to introduce our cutting-edge Customer Data Platform (CDP) designed exclusively for automotive dealerships. Drive growth in your dealership with automated and personalized lead engagement and identify new top-scoring prospects in your primary market areas to reach out to.

What is CDP?

A Customer Data Platform (CDP) is a powerful technology that unifies, cleans, enriches, and scores customer and prospect data from various internal and external sources to create a comprehensive and 360-degree view of each customer. Then, the CDP allows for you to segment and market to these groups via call, text, and email campaigns that leverage the full story of the customer or prospect. It’s the secret sauce that enables you to understand your customers better than ever before.

How does DealerPeak's CDP work?

DealerPeak’s CDP is tailored specifically for automotive dealerships, making it the ultimate tool for understanding your customers’ preferences, behaviors, and purchase histories. Here’s how it works:

Data Integration

Our CDP seamlessly integrates with your existing dealership systems, from your CRM and DMS to your website and marketing platforms, ensuring all data is captured and centralized.


Data Unification

Say goodbye to data silos. Our platform unifies data from all touchpoints, creating a single, comprehensive customer profile.

Data Enrichment

We enhance your customer profiles with real-time data updates, giving you the most current insights into their interests and behaviors.

Predictive Customer Scoring

Get insights that truly matter with real-time call monitoring and access to call recordings, driving accountability to improve success. Out-of-the-box integration with top industry telephony providers such as CarWars, InteractiveTel, WhosCalling, CallRevu, and more.

Segmentation and Personalization

We designed our CRM from the beginning to embrace integrations with other applications, such as DMS & F&I products. This openness breaks down data silos & enables a single perspective across an entire enterprise. You can automatically import sales, service repair orders & inventory data.

Marketing Automation

Automate your marketing efforts across all channels to nurture leads, trigger personalized messages, and drive conversions effortlessly.

Unlock Success

Measure Your Growth with DealerPeak’s CDP Metrics


Increase in Conversion Rate Enhancement


Increase in Lead Response


Increase in Market Penetration Index


Increase in Customer Engagement Score

What does this mean for dealers who use DealerPeak's CDP?

Open Platform (API)

With our data partners, we are able to pull accurate and up-to-date contact lists of all the relevant prospects in your primary market area (PMA) that can be marketed to.

Cost Savings

Efficient marketing and lead nurturing processes mean lower marketing costs and a higher return on investment.

Deal Desking

By understanding your customers on a deeper level, you can anticipate their needs and offer the right vehicles and services at the right time.

Competitive Advantage

Stay ahead of the curve in a highly competitive industry by leveraging the latest technology and data-driven strategies.

Enhanced Customer Experience

Personalization and tailored interactions create a memorable and satisfying experience for your customers, increasing their loyalty and advocacy.

Data Security

Rest assured that your customer data is stored securely and in compliance with industry regulations.

Hear from our customers:

“DealerPeak’s CDP revolutionized our dealership’s customer engagement. With automated lead nurturing and personalized outreach, we saw a 30% increase in sales within just three months. It’s a game-changer!”

John W.

General Manager

“As a Sales Manager, I rely on DealerPeak’s CDP daily to identify our best prospects. The platform’s insights into our primary market areas have been invaluable. We now focus our efforts on top-scoring leads and have doubled our conversion rate.”

Sara R.

Sales Manager

“DealerPeak’s CDP is a marketing dream come true. It’s not just about collecting data; it’s about turning it into actionable insights. We’ve optimized our marketing strategies, resulting in a 25% increase in ROI. This platform is a must-have for any dealership.”

Mike S.

Marketing Director

Don't miss out on the opportunity to transform your dealership's performance.

DealerPeak’s CDP is your gateway to unlocking the future of automotive dealership success. Join the revolution today and see the difference for yourself.

Request a demo and see how DealerPeak can help grow your dealer group today!

      See our newly released Peak Insights Report for top converting lead sources and partners for Q1 2023