DealerPeak CRM Includes New Features that Enhance Visibility, Desking Functionality and Mobile Communications 

Phoenix, AZ – June 14, 2022 – DealerPeak, the only CRM dedicated to making the industry regain their love of selling cars, announced today the immediate availability of a new release of its DealerPeak CRM platform. This feature-rich release is designed to directly improve the success of DealerPeak clients navigating the chip crisis and help shore up demand for their used vehicle inventory. 

The new features in the release focus on providing enhanced visibility, desking functionality and mobile communications. The user interface, for example, has been enhanced to give immediate visibility to problem areas across a group or by individual.

Desking functionality has also been improved, with multiple new features to help dealers desk the best deal for each customer, desk multiple deals at once, and even help the customer desk their own deal, with the appointment request sent directly to the sales team.

Upgrades to its mobile features enable the entire sales team to make deals on the spot, supported by a robust enterprise-wide reporting structure.

“The new features we’ve added to the latest version of DealerPeak CRM are designed to show dealership management where the bottlenecks are in the sales process,” said Matt Moore, CEO. “We want our clients to know how they can quickly get the sale back on track and how they can use the existing inventory they have to create lifetime customers.”

Summary of DealerPeak CRM release features:

  •  Redesigned dashboard risk settings and alert icons to help management monitor customer interactions, reduce clicks and provide better visibility.
  • Created a “new leads without response” icon to enable management to respond to any problem areas immediately, helping to save the sale.
  • UTC time zone updates across all dealer customers to be able to sync times for dealers with locations in multiple time zones.
  • Desk Log design and user experience improvements for better data accessibility and appointment tracking.
  •  Improved mobile app to enable users to add customer profile notes, as well as flag emails and text messages.
  • Expanded “Click to Call” functionality through the mobile app to work with customers, even without an assigned task.
  • Included text message templates to make mobile communication more efficient.

DealerPeak’s best-in-class, enterprise-wide solutions automate the hard work of relationship building through real-time updates, customized workflows, desking solutions and more. The aim is to bring joy back into the process, while helping each dealership contribute to a healthy bottom line. 

Get in touch with us for more details.

About DealerPeak:

DealerPeak’s mission is to help our industry regain our love of selling cars, both for the dealers who sell vehicles and the customers who buy them. We help dealerships use all of the information at their disposal to capture the magic that exists when a customer finds just the right vehicle for their needs. Our best-in-class solutions automate the hard work of relationship building through real-time updates, customized workflows, desking solutions, and more. Our aim is to bring joy back into the process, while helping you contribute to a healthy bottom line.  

Media Contact:

Laurie Halter 
Charisma! Communications

New Releases For Chip Shortage

How to Still Win When the Chips Are Down

The pain was slow in coming. But once the COVID-19 virus began spreading, dealerships that didn’t immediately turn to digital retail or were not already digital, took a big hit. Worried consumers stayed away from showrooms and OEM factories were shut down. Dealers soon found themselves in uncharted territory; and nobody had a map to lead anyone out. As a result, auto sales went down by 14.6 percent for 2020.

That was the bad news. The good news was that a year later, auto sales picked up again. Dramatically. With vaccines freely available, safety measures in place, and a pent-up consumer demand ready to buy, commerce roared back to life. 

Then bad news reappeared — and lingered — with the rise of the Delta variant. And, as it turned out, there was more to come. It seems, COVID-19 is the industry disruptor that keeps on disrupting

Enter the Chip Shortage

In an odd and unexpected twist, semiconductor chip manufacturers earlier had shifted production from vehicles to personal electronics, in part to meet increased demand for home devices created by post-Covid-19 social distancing. Ultimately, this created a chip shortage. And since new cars can require up to 1400 computer chips to manage complex systems, the chip shortage disrupted manufacturing, which, in turn, kneecapped new vehicle sales.

Overall, the chip shortage is expected to cost the global automotive industry $110 billion in lost revenue in 2021, according to a May forecast from consulting firm AlixPartners cited by CNBC.

Lead time between chip production and cars hitting the market can run several months. So, what are a dealership’s best options for sales in the interval, especially when consumers are chomping at the bit to buy?

CRM to the Rescue

Thanks to the computer chip shortage, the retail automotive industry faces a classic short-term supply and demand problem. Cars sell as soon as they hit the lot. Unfortunately, dealers don’t have enough new car inventory on their lot because of the current bottleneck. It is ironic that just as consumer demand surges, new products still sit in the manufacturer’s lot waiting to be completed.

All is not lost, however. A solution already exists within each dealership. Dealers who want to immediately benefit from consumer demand can turn to their CRM for help. As a repository of all things great and small about customers, your CRM is where to look when it’s time to pivot.

3 opportunities to leverage sales from your CRM in the coming months.

  • Promote Your Certified Pre-Owned Vehicles. Identify customers in your database that have a position to trade in their current vehicle for a newer one with little or no increase in payment. Today’s buyers are out there, ready to make their next purchase. In some cases, new vehicle models will take months, instead of weeks, to deliver, because of the chip shortage. Don’t make your customers wait. Find matches in your current inventory, through data-driven equity mining. It is important to look for matches representing exact to-the-penny payment offers.
  • Give Your Customers Options. Structure deals that identify multipayment offers for finance and lease or both side by side. Make sure to calculate each deal using a best-in-class calculation engine, such as Market Scan. Use a comprehensive and dynamic database of lender programs, as well as OEM rebates and incentives. Improve your chances of closing a deal by structuring the best deal for the customer and your dealership.
  • Upsell Your Service Clients. Search your CRM to identify who is coming in for service. Create a list each day for the service drive managers of all customers that could trade out of their current vehicle. Give customers a bonus for each vehicle traded or purchased by placing an offer in their windshield when they pick up their car. If the customer had to pay any out of the pocket expense for service, offer to reimburse 100% of the repair.

A Shoutout for Digital Retail

While COVID-19 was shutting down showrooms and factories, digital retail marched on. This has been especially true for dealerships with digital retailing at the core of its CRM—and not merely a bolt-on application.

Digital retail empowered consumers to review vehicle choices and negotiate from the convenience of their home. Likewise, it enabled dealers to structure deals without the stressful back and forth of in-person haggling.

Your CRM can tell you all you need to know about your customers. Don’t let a sale delayed become a sale denied. Mine your CRM for continued success.

Our Mission

We help dealerships thrive in a digital age by empowering them with the technology they need to serve their customers with efficiency and transparency.


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